As you know, Nokia is the most popular mobile manufacturer in the world. It reached such heights thanks to the right strategy it used during years. However, it looks like the traditions cannot continue, since the mobile world is changing. The market now prefers smartphones, and this is the weakest side of the company, as during many years Nokia remained devoted to its slogan and was busy connecting people.
Now Nokia is doing its best to become number 1 again, and one of the steps it takes is the new program on inviting all inventors with innovative ideas to cooperate with Nokia.
At the first sight it can seem that the company is so powerless that it calls for others. But as the official website of this program mentions, the company has enough talented employees, and this program only shows Nokia’s wish to work with “external companies who can bring diverse technology and new ideas.” Probably it wouldn’t be something revolutionary, but people will feel they take part in Nokia’s “saving” process.
Anyway, the program is quite attractive for third-party companies that don’t have enough financial resources, and now Nokia can act like their “godfather” helping them to introduce their ideas to larger masses.
All necessary information can be found on www.inventwithnokia.nokia.com. We also offer to watch the video below where Stephen Elop introduces the main idea of this program.
