When reviewing a phone, we always speak about the screen in details, trying to compare it with other similar screens and find out which one is better. The Nokia 701 hasn’t been reviewed by us yet, but I guess it will be interesting to try to understand why its display is called the brightest one and what makes it so special. Actually, Nokia’s new Belle-based smartphone really sports the brightest screen, and the proof is below.

There are two measurements of a screen’s brightness — nit and lux. I think there is no need to write what is what now (if you are interested you can read about nit and lux in WikiPedia).
Here are several smartphones with their data:
- HTC Desire – 236 nits
- Nokia C7 – 274 nits
- Apple iPhone 4 – 502 nits
- LG Optimus Black – 700 nits
- Nokia N8 – 400 nits
- Nokia E6 – 900 nits
- Nokia 701 – 1000 nits
We must separate the Nokia E6 which has been the brightest phone in the market before the 701 appeared. As you see even the iPhone 4 has a less bright display than the Nokia 701.
If we transfer nits to numbers, 1000 Nits is equivalent to 3145 lux. For example, moonlight is 1 lux, TV studios are lit at 1000 lux. Count yourself how much lux the Nokia 701’s screen has and you’ll understand it is 3 times brighter than the iPad.





