Nokia and Symbian Bet on U.S. Market

The Finnish giant is well aware that the success of its products in the U.S. market is possible only in case of releasing attractive mobile devices. North America troubles Nokia for various reasons, including because of the developed consumer demand and a vast ecosystem of developers of mobile applications.

For many years the company speaks about the importance of the U.S. market, but despite the opening of research branches in the U.S. and long conversations, no efforts are made. Nokia still remains the largest manufacturer of phones in the world, but it’s still owning a negligible share in America.

As it is supposed in Nokia, not only attractive devices will help to change the balance of power, but also the new Symbian platform, coupled with adequate means of application development.

Interestingly, five years ago, Nokia, in contrast to all the players had its own store of applications for S60-phones, not knowing what this business will result in the future.

At the moment Symbian still has some advantages over its competitors. So, being in this market for many years, Nokia  company knows how to upgrade the mobile platform without losses to users on other systems involved, such as the inability to run applications on the updated platform. Moreover, even if Symbian is designed for high-class smartphones, it can easily be scaled to device of lower class, which is undoubtedly important for manufacturers, sometimes seeking to introduce an abundance of features on inexpensive hardware.