It’s no news to anybody that Nokia’s preparing itself for a dire struggle in the US market considering the latter is already inundated with Google’s Android and Apple devices. But the strategy the company wants to employ in a bid to win that battle was not that clear until Nokia CEO Stephen Elop lifted a part of the veil in an interview to Reuters given during his participation at a conference in Barcelona.
According to Mr. Elop, Nokia has already developed a plan to push aside its main competitors. The essence of the plan is in its strictly gradual advancement, even if it’s invisible at first sight. So what Nokia wants to do is to play on the price of its leading Windows Phone devices to gain a foothold in the US market, after which it is set to make the transition to second stage. And at this stage Nokia will rely on a psychological effect known as Halo Effect. But the difficulty is that other manufacturers are very well using the low pricing system for their own handsets, so how Nokia is going to lure customers from its rivals is not very much clear.
Well, after disclosing that much, surely Stephen Elop should’ve developed a Plan B, in case this time the above mentioned Halo Effect doesn’t prove its value in the US.
