According to the analysts from comScore, only a quarter of European mobile users listen to music on their phones. At the same time people prefer to download audio tracks to mobile phones via computer, rather than through the gadget itself.
The 23.8% of residents of the five major European markets – Britain, France, Italy, Spain and Germany – use music player of their phones. The 20.3% of respondents use computers to supplement the audio library and only 1.9% consider easy to upload new music tunes through special applications of music stores that are included in the device.
European audiophiles more often use Apple iTunes (28%), but there are also quite a lot of people using Nokia Music Store (22%). About 4,300,000 people buy tracks in online stores. The Finnish giant has obviously all chances to surpass Cupertino at least here.
Unfortunately, less than 1 million users at the five required European markets have been looking forward to the launch of Music Store, when it opened in 2007.
Oddly enough, listening to mobile music is not a very popular idea, as it could be expected, especially even inexpensive cell phones are equipped with media player. In the U.S. that figure is even lower – 13.2%.
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