One download per second, and so 24 hours a day. This happens with a new version of Ovi Maps. No wonder – this navigation for pedestrians and for motorists is absolutely free. 1 million downloads were reached in just a week after launching. And it is not surprising, the new cards have 5 grand benefits that users appreciated very quickly, and that radically changed the rules of the game on the market.
The intensity of the growing number of customers using Nokia devices for navigation is ahead of even the most optimistic projections of the company .According to the research conducted by Canalys, the number of people using GPS-navigation on their mobile phones around the world for to 2009 was about 27 million.
Nokia Company outlook is planning to win the leadership in the market for mobile mapping and navigation. The new release of Ovi Maps is just the main element of the new strategy. Generally, the plan was to gain a huge user base, which could then offer new services, content and opportunities associated with determining the location of the user and navigation.
By the way, the new version of Maps Ovi was most actively downloaded in China, Italy, Britain, Germany, Spain and Russia.
All new models from Nokia with GPS-receiver will continue to be delivered with a new version of Ovi Maps, loaded with regional maps, as well as free functions of pedestrian and car navigation and access to premium content from Lonely Planet and Michelin.
We remind that the Ovi Maps packet includes detailed maps of more than 180 countries, with the functions of the automotive and pedestrian navigation for 74 countries in 46 languages, as well as information about the state of movement for more than 10 countries. The package includes more than 6000 3-D markers in 200 cities worldwide. Lonely Planet and Michelin Guidebooks contain information on more than 1000 locations worldwide.
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