Unlike Nokia’s other handsets, we don’t often hear about Vertu. Obviously, it’s easier to design, produce and promote thousands of simple devices than one costing $16,000. All in all, Nokia’s Vertu devices are made for the rich and the famous, who like to indulge themselves. But looks like Nokia won’t “help” them any more.
According to Financial Times, the Finnish phone manufacturer is at the initial stage of selling off the luxury subsidiary. This can be conditioned by the situation Nokia is currently in. Of course, I am not among those who do not believe in Nokia, but we must accept Nokia is working hard to get back the popularity it once had. So releasing itself from Vertu will help Nokia pay more attention to the US market and other targeted areas, which make up its main revenue.
We still don’t know which the Vertu “target area” will be, but be sure the number of people wishing to have it won’t be little, as Vertu has won its title during years. Moreover, I know there are many people loving Vertu and dreaming about a handset made by it, but they don’t even know this brand belongs to Nokia. So by and large there must be no difference on who owns Vertu — it’s more important to continue to do what they have been doing.
