The company intends to shift the focus from the music theme in their smartphones to an entertainment content
The Finnish telecom giant Nokia plans to increase its share of the smartphone market, pushing users to its entertainment function. After a sufficiently long period, when the phones of the company were sold under the Tagline “Nokia Comes With Music”, the brand will launch a new slogan: “Come Get Entertained”.
According to representatives of Nokia, The Comes With Music campaign has been very successful, but now it’s time to adjust the direction of the brand, telling about the possibilities of mobile entertainment.
New Tagline “Come Get Entertained” must appear in advertisements of a new smartphone of X6 lineup, an international launch is scheduled for February 24.
The experts note the correct direction, selected by Nokia. However, in this case, the company will need to confirm its words in order to increase the number and complexity of applications on the Ovi market.
