Nokia will Make Satellite Navigation Accessible to Everybody

Nokia has presented a new video of its global campaign “Highway”, that has started this spring. If the previous commercials of the campaign only informed that the Finnish phone manufacturer has made SatNav navigation service free to all users of smartphones of the company, the new video tells the reason of such an action.

In the 60-second video from Wieden + Kennedy the situations in recent past, when satellite navigation was a very expensive entertainment and in a mobile version it could be affordable for only a few people, was presented.

With the development of technologies more people have been able to use it, thus now Nokia wants to make satellite navigation accessible to all, and according to the video, it’s not just a business strategy aimed at attracting new customers but the company’s philosophy, expressed in the slogan “Connecting People”.

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