Finnish giant which was long the undisputed leader in sales of mobile technology in Western Europe, recently began gradually losing its former supremacy. A well-known analyst firm IDC believes that it’s entirely possible that this year there will be a leader change in the European continent – instead of Nokia’s first spot, the South Korean company Samsung will take the lead.
In support of their assumption IDC cites the following facts:
- In the first quarter of this year, the overall supply of mobile technology Nokia have fallen by 9% compared to the same period last year;
- Compared with last year the share of Nokia in the mobile market has decreased from 39% share of 33%;
- The presence of Nokia in the smartphone market, compared with the year 2009 decreased by 16% – from 57% to 41%;
- Deliveries of mobile phones (smartphones without) Nokia compared to the year 2009 decreased by 18%, the presence in this market declined from 35% to 30%;
- Samsung currently supplies 40% of all mobile phones in Europe
- In the first quarter of this year, the share of Nokia in the mobile market in Europe amounted to 32,8%, while Samsung had 29.3%.
Both companies have a similar story. Nokia has begun with the production of paper, then moved to the cable, and after entered the market of mobile equipment. Samsung started as a distributor of vegetables, fish and noodles, then switched to the production of wool, and finally, in the 60′s with the support of the Government of South Korea took up electronics.
