In an interview to Wired.co.uk Nokia’s CEO Stephen Elop gave more light to Nokia’s task lists for this year. As always Mr. Elop elaborated on why Nokia should be there and which its current advantages over its main competitors are.
Now the gist of what Mr. Elop said lies in the notion that Lumia series are “the first real Windows Phones.” What it means is that Nokia is going to invest its best in WPs, to bring about its best design, its best cameras, its best software, only the best. Consumers should understand this is not just about big icons, that it is an entirely different experience.
Then Mr. Elop stressed that it’s very important for them to excite and motivate retailers and sales persons about their handsets; if they themselves would be excited about the phones, then the selling would be easier. But for that Nokia has to educate the people directly selling its devices. No money is spared on marketing by Nokia, as $130 million is invested to promote the Lumia 900 alone.
Finally, Mr. Elop said their strength is in their developers who are spread all over the world (China, Brazil, Mexico) and who are very eager to pursue more the WP development line.
