Nokia’s working hard to make its upcoming Windows Phone smartphones as popular as possible. In this regard, Microsoft and Nokia have the same goal, because popular Nokia smartphones mean market share for Microsoft. But it’s more than just a simple market share indicator, because it also means Android and iOS will yield their positions.
Well, earlier we learned that the purpose of Nokia’s cooperation with Microsoft is to make the Finnish company’s high-end smartphones more popular. Thus, Windows Phone must run only on high-end devices. As we see, both companies like what they are doing. Take the latest news, which says Microsoft Apps will become available for Symbian Belle-powered devices. Moreover, the company unveiled the Nokia Lumia 710 at Nokia World 2011 and it is difficult to call it a high-end device. So obviously, this cooperation’s gone deeper than expected.
Now it’s gaining another momentum as Nokia announced it’s going to attract developers to its marketing strategy to help smartphones based on Mango get firmly entrenched in markets where it’s particularly strong (for example, China). This is more than important, because apps have always been one of the main features affecting consumer choice. Apps play an important role, because even if the platform’s a good one the absence of apps can make it completely useless. So I guess the involvement of third-party developers is the right decision.
