Probably every country in the world has some brand name to boast of. Irrespective of what it is, that distinctive brand name becomes deeply associated with the country name and becomes a part of national pride and even identity. Take for example Germany and immediately you think of Mercedes, take Finland and you think of Nokia. But what if the latter decides to leave Finland one day? That would be, to put it mildly, very distracting news both for ordinary Finnish citizens and the Finnish Government.

During its operation, Nokia has several times warned it is going to quit Finland. The company is outsourcing nearly 80% of its workforce now, but the worldwide headquarters remain in Espoo, Finland. When the CEO position of the company was given to Stephen Elop (first non-Finn CEO), who left Microsoft’s Business Division Head position for Nokia, there were many speculations that Mr. Elop is thinking to relocate Nokia to the US. Amid the fact Nokia was decreasing its staff in Espoo head office, there was a real basis to think Nokia might indeed travel to a new location. To put an end to those discussions, Mr. Elop has officially announced that as long as he is Nokia’s CEO, the company’s headquarters will remain located in Espoo, Finland.

In a rather emphatic way, Mr. Elop summarized how the things are standing to the Finnish broadcaster YLE, “That’s our home, our sense of belonging.”

Source

ESPOO, Finland, September 1, 2010 /PRNewswire-FirstCall/ — Nokia (NYSE:NOK) has been ranked No.1 in The Economic Times-Brand Equity’s annual ‘Most Trusted Brands’ survey for 2010 in India
This is the 3rd year That Nokia does not yield its positions. India has one of the fastest growing mobile markets of the world with its 670 million subscribers. In response to this statistical data, D. Shivakumar, Managing Director, Nokia India Pvt. Ltd. said, “Nokia has always been a consumer-centric company…Our initiatives for India – ranging from ‘made in India, made for India’ handsets, services such as Nokia Life Tools and extensive retail and care networks – are a proof of the fact that we are continuously striving to make a positive impact on the lives of our consumers”.

The Indian example shows that Nokia remains true to its slogan, now we know how works their slogan and Every day, more than 1.2 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi, including music, maps, apps, email and more.

Source Nokia corporation