Finally Nokia came up with another promo action for the Nokia Lumia 710 in the US. Those customers who purchased the handset from 1/11/2012 or plan to buy it before  3/31/2012 from T-Mobile will get a chance to choose from a list of Lumia 710 covers. The covers come in white, magenta, yellow and cyan. The black option is not included in the list, as T-Mobile is currently shipping their units in this color.

The cover colors are chosen in accordance with the colors of Windows Phone Mango Live Tiles. The covers add an additional color option to the Lumia 710, which is yellow.

The manufacturer is even offering a free shipment for the covers in the territory of the country. The only requirement is to head to http://www.nokiacolorcover.com/ and to submit your request.

The covers are similar to the ones offered to UK customers. In the UK each customer had a chance to choose another cover option while purchasing its model.

The deal ends on April 13, therefore hurry up to get your colorful cover.

The last year was pretty tough for Three UK: the mobile operator decided to launch the Samsung Omnia 7 sporting Windows Phone and faced a total failure. Afterwards the operator was pretty bothered and was not offering a large lineup of WP handsets. The only novelty for this year was the Nokia Lumia 800. In contrast to the Samsung Omnia 7, this handset faced unbelievably high sales rates. This served as one of the reasons why Three UK reps decided to bring back the Nokia Lumia 710 offer, which was recalled a few months ago.

Now the operator is offering the device but without mentioning the release date or the pricing. The device is included in the coming soon list, so you have to develop some patience in you.

The Nokia Lumia 710 might not be as impressive as the Nokia Lumia 800, but still it has a few impressive features. It sports a 3.7-inch ClearBlack display, a 5 megapixel camera with HD video recording capabilities and a single-core 1.4GHz processor, 8GB of internal storage and 512MB of RAM. The Nokia Lumia 710 design review also states the device is not less attractive in terms of appearance.

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Have you ever thought why Nokia firstly launched the more powerful smartphone (the Lumia 800) being in such a faltering situation when it could release the more affordable Lumia 710 without a risk? That’s Stephen Elop’s strategy, which led to the fact the US starts loving Nokia. Now that the entire globe is talking about Nokia’s first Windows Phone-powered smartphone, the company is preparing for the next strike, the Lumia 710.

The Nokia Lumia 710 was announced by Nokia in October 2011 and released in November 2011 alongside with its elder brother the Nokia Lumia 800. It is the second Windows based phone from Nokia. Company’s CEO has branded these two phones as “the first real Windows Phones.” But he also specifically mentioned the Lumia 710 is more “affordable.”  So this means the Lumia 710 is a mid-range phone, and though it came out simultaneously with its twin brother, it is not the same as the Nokia Lumia 800.  We will try to see what it means in the Nokia 710 preview below.

Design

The Nokia Lumia 710 was codenamed as Sabre, and Nokia is not naming its devices out of nothing. This phone was meant to look like a curved sabre and it does look one. It is beautifully designed in front and back colors and is available in black and white for the front cover and black, white, cyan, fuchsia and yellow for the back cover. So there is a plenty of color combination possibility as to user’s taste. While being only a smaller (and accordingly a weaker) brother to the Lumia 800, this handset’s design is fantastic in the strict sense of the word, it  resembles a highly sophisticated but simple device snatched from aliens, or some say even it resembles a medical tool, used for instance in the dentist’s cabinet.

The front panel features stylish physical buttons below the screen, and that’s all for the front, apart only for the proximity sensor, which can be taken as a front camera, but there isn’t one. The power button, the headset jack and the USB port are all on the port and there is a volume control and camera buttons on the side. The back has a 5MB camera with a single LED flash and there is a speaker grille below.

The device is made from smooth plastic and feels nice in the hand. Its dimensions are 119×62.4×12.48 mm and it weighs only 126 gr.

Display

The Nokia Lumia 710 is equipped with a 3.7-inch TFT capacitive, multi-touch display with the resolution of 480×800 pixels (252 ppi in density). The screen uses ClearBlack technology for better auto contrasting and readability under direct sunlight conditions. It displays nice colorful images with 16M colors and has also light and proximity sensors. You can also be sure your screen is durable as it uses GorillaGlass.

Camera

The handset comes with a 5MP back camera shooting with a 1280x720p resolution, and that’s ok, for this phone is not meant to take professional photos of presidents and then display those images in a photo competition. We can say it is a simple camera for home users; the quality of it is enough to satisfy every good taste. The camera is packed with autofocus, touch to focus, video stabilizers, face detection and digital zoom function. Video shooting is nice, with 720p HD and 30 fps. However, the Nokia Lumia 710 has no frontal camera: but this is not Nokia’s fault, it’s just Windows Phones do not have it on them.

Hardware

The Nokia Lumia 710 is equipped with a single core 1.4GHz Snapdragon processor to enable you to multi-task smoothly. The device has modest 512 MB RAM and 8Gb of internal memory with no memory card slot. The phone comes packed with a standard 1300 mAh Li-Ion battery, which will provide you 400 hours in standby mode (2G), up to 7 hours of talk time (2G) and up to 38 hours of music play back mode (3G).

Software

The Lumia 710 and the Lumia 800 are the first Nokia smartphones running Windows Phone operation system. The current version installed is 7.5 called Mango. So expect to find all standard applications, which come along with Mango. The soft includes smart IE9 for quick navigation and support of HTML5, full integration with the social networking trio: Facebook, Twitter and LinkedIn. Gamers are going to get their favorites through Xbox Live Hub. A separate attention should be paid to ESPN’s Sports Hub, which will provide sport fans with access to sports news, scores and statistics. You can watch ESPN sport analysis or selected video clips, plus you can use GPS for finding information on local sports. The app can be customized to the preferred sport type and team. You can send your letter in a more professional way through Microsoft Mobile.

Nokia has packed the phone with its own exclusive applications, like Nokia Drive and Nokia Music. Nokia Drive is also available on the Lumia 800 and it’s basically a sat-navigation application. You can use preloaded maps or download whatever maps you like. It can show 3D maps and is quick to fix your location and guide you step-by–step to your desired navigation, displaying how much distance was covered and how much is still left to get to the destination.

Another exclusive application from Nokia is Nokia Radio with its Radio Mix feature. It boasts of 15 million tracks available, which are divided by genre and artist, and which can be downloaded for offline listening. Create then your offline playlists and turn your mobile into an independent radio station.

Conclusion

To sum up the view for the Nokia Lumia 710 it should be stressed that this phone is produced for mid-range sales, so it is correspondingly priced. The Lumia 710 will launch Hong Kong, Singapore, Taiwan and Russia before the end of the year and will cost €270 ($376).

It is customary to write in reviews the phone in question is the latest technological achievement of humankind, but we will not say it for the Lumia 710, which knows the modest place it belongs. But this phone is different from others, because it has its own unique personality, its own soul. It is true that in its white version, it can resemble a small refrigerator, but then who said fridges are bad things (especially in summer time).

The Lumia 710 will look amazingly beautiful if you are traveling by air. Take to any airport and just compare it if you can to the body of any passenger airplane, and you will see what I mean. The Lumia 710 would be equally great for dentists and flight attendants in its white/blue combination, and for teenagers in its various other colors. It is true its elder brother Lumia 800 is much stronger, but to me the Lumia 710 can win the heart by its design, professional character and smooth behavior.

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The Nokia Lumia 710 is one of Nokia’s two available Windows Phone Mango handsets. While cheaper in price, the handset does win the Nokia Lumia 800 in terms of design. The handset comes in candy bar form factor with a 3.7-inch display covered with Gorilla Glass technology. Here it kind of resembles the Nokia 603.

The handset is available only in two color options, black and white. But this doesn’t mean you need to get additional cases to make your device colorful; the manufacturer gives you a list of interesting back cover options, including black, white, fuchsia, cyan and yellow. And when purchasing the handset you get a chance to choose one more color option in the form of the cover.

WP Mango means the handset comes with typical Windows Phone screen tiles. To make them more matching with the handsets, Nokia and Microsoft decided to offer customizable colors for the tiles. WP Mango OS saves the situation with the small dimension of the display allowing to have large icons and larger texts.

The display of the handset is protected with ClearBlack technology, accordingly the users will not have any trouble while reading texts under direct sunlight. The LCD type of display might not be as great as the AMOLED one, which comes with the Nokia Lumia 800, but trust me, the difference is not that significant.

Below the display we have the WP typical buttons, Back and Search. The buttons lay on the slim curved plastic bubble. Working with the design the manufacturer did a great job, while the same cannot be said about the responsiveness: some of the customers claim this design doesn’t allow them to finger where to push not getting to the button next to it.

The Nokia Lumia 710 is basically made of plastic. Even the battery cover is made of plastic, in contrast to the latest models, such as the Nokia 701. It’s good the manufacturer decided to avoid matte cover, as in the case of white and black options the overall elegance of the handsets could be lost. As for the rest of color options I think it would actually make sense.

The plastic makes the handset lighter. It weighs only 125.5 g, which is in average 40 grams less than the handsets of the same form factor. But we should consider it also makes the handset less shock-resistant. Still one material usage allows avoiding the use of expensive cases, which are designed to protect each material of the handset separately.

On the upper part of the front we can find the loudspeaker and sensors. If this speaker is placed conveniently, then the same doesn’t go for the back loudspeaker. It turns out to be way too large, which means while listening to music or watching videos, at least part of the speaker is being covered either with the hand or with any other surface. Still in terms of design, this large speaker looks amazingly attractive.

The handset comes with only a rear camera placed on the back. This doesn’t have to deal with Nokia itself, but rather with the impossibility of Windows Phone OS to support front-facing cameras. As for the rear camera, we have pretty large lens, coming with a round-edged design, which ideally fits into the overall style solution of the handset.

The 3.5 mm audio jack and the power on/off buttons are placed on the top of the device. Interestingly, the micro-USB port is also located on the top. This is a sign showing you will not find any ports on the sides of the handset, well, except for the camera and the volume up/down button (which seem to be smaller than those on Nokia’s previous models). This is not that great if we consider the lock button is on the top, so you need to stretch for unlocking the handset every other time. The inconvenience is basically caused by the “not that small dimensions” of the handset. Still this fact is pretty awesome for those in love with special protective cases, as they will not have that many cuts, protecting the smartphone in the best way possible.

And the final interesting feature of the handset is its thickness. The device is only 8.11 mm thick. So it’s one of Nokia’s slimmest handsets.

The only component missing on this device is the Eco-friendliness. If on the Nokia 701 the manufacturer used materials, which can be safely recycled, then this is not the case with the Nokia Lumia 710.

Overall, the design of the handset is pretty attractive. It will definitely attract the attention of the young segment of customers. While I think it can look good in the portfolio of businessmen and business ladies as well.