As always Nielsen has published interesting statistics for the US smartphone market for Q2, 2012. According to it, there are only 0.3% Nokia Windows Phone smartphone users. So if we consider the fact that during this time period there were about 110 million smartphone users in the country, it means Nokia Lumia owners count for only 330,000.

As Nokia has only two Lumia handsets launched in the US via carriers, the number should be split between the Nokia Lumia 710 T-Mobile and Nokia Lumia 900 AT&T. in short, it means Nokia has sold fewer than 300.000 Lumia 900 devices in the States.

The survey also shows only 1.3% of US smartphone users own a handset that runs Windows Phone OS, thus, there are 1.43 million Windows Phone users, which is a bit higher than the January’s data, 1.2 million.

As to WP platform generally, the last NPD numbers showed this OS has a market share of 1.7% in Q1, 2012. It’s not bad because in Q4, 2011 this indicator was only 1.3%. Nevertheless, we tend to think something is wrong with NPD’s numbers because the Lumia 900’s launch has affected positively rather than negatively, as the source shows.

Three Nokia Lumia handsets are already available in China. No doubt the latest Lumia will later join them as well. Those three handsets in face of the Lumia 800c, 710c and 610c ensure good sales volumes for the company. These are not just words. Statcounter and Wang Jingqiu, the company’s Beijing-based spokesperson, prove what I say.

As China Daily reports, “sales have been brisk in all possible channels.” While this might seem thunderous words and only, Statcounter confirms the growing sales in the market with the help of graphs. The source shows the market share of the handset has rapidly risen from the low 0.16% registered in the beginning of the year to 0.4% now. As a result, BlackBerry is completely ignored though it has never been much accepted in China.

Probably the main reason for such results is the aggressively set price policy, which is reduced from time to time. On the other hand, it’s something required as Chinese consumers can’t boast of high-paid jobs but this country has the biggest smartphone market in the world, thus, every smartphone maker would like to offer its products there. Simply recall the case with Apple, which has started selling the iPhone 4S in the country and which has succeeded.

Which device is most frequently used for web browsing in China? According to data received by Oglivy, it’s the Nokia 5230. It has even surpassed the iPhone, which received only the second place. Interestingly, Symbian OS is popular in this country and not only Symbian. Nokia as a manufacturer is as well much loved. The top list, which includes 20 devices, features 18 Nokia devices and it’s just awesome.

Nokia’s popularity in China is explained by the low price of the devices. With the labor issues the population of the country cannot afford purchasing high-end handsets, while Nokia’s Symbian devices are affordable. Compare Nokia 5230 and iPhone price tags and you’ll get a clear picture — Nokia’s model costs around $185 USD, while the iPhone is around $753.

Obviously, the most popular app store in the country is Nokia’s Ovi Store, which takes the 62.2 percent of the market share, accordingly the rest of the manufacturers taken one with another have no chance to compete with Nokia. However, HTC has plans to offer Android 4.0 ICS models in China, which might influence Android OS positions.


I think some time will pass, and Nokia and Windows Phone brands will be identified as the same. This is probably not what Microsoft actually wanted, but if the smartphone maker sells an amount of handsets, which exceeds other manufacturers, then the software giant will hardly mind seeing its operating system mostly on Nokia handsets. Do you think it’s something improbable? Well, currently Nokia is the king in Windows Phone market leaving behind such vendors as HTC and Samsung. By the way, last year HTC was wearing the crown, and it has announced it will remain committed to WP OS.

The situation is explained by Tom Farrell, VP of Nokia Middle East:

Our strategy is working. When we formed an alliance last year with Microsoft our intention was to regain lost share. After one year, it is still working. We are the number one Windows phone in volume in the world. Our momentum is accelerating. We plan to introduce and bring to markets new and more affordable products with more modern user experiences with Windows Phone in 2012. We will launch Lumia series when Arabic support is ready.

Moreover, in some countries Nokia is an absolute leader. For example, the 87 percent of Windows Phone smartphones sold in the UK were made by Nokia. This survey was made by Kantar Worldpanel. It lasted 12 weeks and ended on February 19. So even most fanatic Nokia haters must admit the UK is obsessed with Nokia’s perfect smartphones. Nokia’s average selling price of its WP handsets is 140 EUR ($186); obviously, this fact contributed to the registered result.

I personally think this is not a peak for the Finnish manufacturer and with the launch of the highest-end Lumia 900 and the cheapest WP device the Lumia 610 Nokia’s positions will be more strengthened.


The popularity of Symbian devices greatly decreased with the release of the Nokia Lumia lineup the basic OS of which is Windows Phone. Well, we need to be honest and admit that before that Symbian OS was not much popular in the UK — the OS was rapidly losing its market share. At the moment the market share of this unique OS is so low that even WP devices are more popular despite the fact WP market share is not one of the leading ones.

Kantar WorldPanel ComTech’s recent research revealed the market share of the Symbian OS has dropped from 12,4% of February 2011 to 2.4%. In contrast, Windows Phone faced a growth from last year’s 0,5% to the current position of 2.5%. The main device to represent WP in the market is the Nokia Lumia 800, which takes the 87% of market share among the WP handsets.

The situation will change with the launch of the Nokia 808 PureView, which is based on Nokia Belle, the latest version of Symbian OS.

The leading operating systems in the UK are Android (48.5%), iOS (28.7%) and Blackberry OS (17.1%). Blackberry faced market share loss compared with the previous year, but still, it didn’t fall from the third spot.