Tag archive for ‘Stephen Elop’

Nokia’s Windows Phone Plans

by GULLIVER - on Jan 23rd 2012 - No Comments

In one of his interviews Nokia CEO Stephen Elop spoke about Nokia’s Windows Phone handsets. He talked about the customers’ disappointment regarding Nokia Lumia 900 4G LTE connectivity. Then he mentioned that the popularity of LTE networks is rapidly growing in Europe, but still the main consumer of this type of handsets is the US. We must agree with him as the Lumia 900 will be firstly launched via AT&T, and not via a European mobile operator.

Nokia CEO mentioned they will have more WP handsets in the future, noting that future phones will have “different shapes, sizes, [and] different configurations, of course…. There is a lot more to watch.”

As a former pilot Elop expressed desire to have more airplane-related apps for the Marketplace, though I strongly doubt his desire is widely shared among WP handset fans.

He also talked about Nokia’s plans to launch more WP handsets with short and steady intervals. As to the OS he made the following statement:

“Our primary challenge is to make sure that a consumer is aware of the products, understands how the user experience with the Live Tiles works and everything that makes Windows Phone what it is. We have to help them understand that and we have to get the devices in their hands. Everything we are doing is focused on reducing the friction in that process.

“The point is, we are educating consumers about the tiles, about that experience, because what is out there in the industry today, people are most familiar with, is a grid of applications and icons that don’t do anything. They aren’t used to things that are scrolling, that are alive, that are presenting information. So as we introduce them to that, we are confident then that we will see some good momentum. But it is still very early days…

Our first priority, always, always, is to differentiate our experience from Android and iPhone. That is job one, two and three quite frankly.”


Nokia Branding to Be on All Devices with Bing Maps

by GULLIVER - on Jan 20th 2012 - No Comments

Each day Microsoft’s search engine, Bing becomes more and more popular. It refers to all the features of this software, and Bing Maps is not an exception. Nokia couldn’t ignore this fact and the company’s last announcement shows its cooperation with Microsoft is not one-way. A number of people think Microsoft has done Nokia a favor by launching its OS on the manufacturer’s smartphones, but in fact it’s not so. Stephen Elop announced Nokia branding will appear on all Bing Maps properties in the near future, and this statement proves Nokia doesn’t play a secondary role in this game.

So all handsets featuring Bing Maps will have Nokia branding on the maps themselves. This will be spread on all manufacturers and all devices, thus say BlackBerry, which announced its products will use Bing Maps, will have the Finnish manufacturer’s logo.

In an interview with Pocket-lint Stephen Elop said, “You’ll start seeing the word ‘Nokia’ on a map that you get from Microsoft properties over a period of time. Even if you are on a BlackBerry device, who recently said they were going to start using Bing Maps. In the time ahead, what you will see is, across all the Microsoft properties including Bing maps, more and more work will be done by Nokia.”

Well, this is a bit surprising for those who are unaware of what company Nokia is and what kind of CEO Stephen Elop is. So enough of spreading such fake stories as Microsoft is going to buy Nokia or Nokia is dying! This phone maker is not a simple company, but a system, which works very well. There are some falls, but which company doesn’t face them?

Stephen Elop Reveals More for 2012

by GULLIVER - on Jan 19th 2012 - No Comments

In an interview to Wired.co.uk Nokia’s CEO Stephen Elop gave more light to Nokia’s task lists for this year. As always Mr. Elop elaborated on why Nokia should be there and which its current advantages over its main competitors are.

Now the gist of what Mr. Elop said lies in the notion that Lumia series are “the first real Windows Phones.” What it means is that Nokia is going to invest its best in WPs, to bring about its best design, its best cameras, its best software, only the best. Consumers should understand this is not just about big icons, that it is an entirely different experience.

Then Mr. Elop stressed that it’s very important for them to excite and motivate retailers and sales persons about their handsets; if they themselves would be excited about the phones, then the selling would be easier. But for that Nokia has to educate the people directly selling its devices. No money is spared on marketing by Nokia, as $130 million is invested to promote the Lumia 900 alone.

Finally, Mr. Elop said their strength is in their developers who are spread all over the world (China, Brazil, Mexico) and who are very eager to pursue more the WP development line.

Stephen Elop’s Interview to Engadget

by GULLIVER - on Jan 12th 2012 - No Comments

Neither the Lumia 800, nor the Lumia 710 did what the Lumia 900 did! The Lumia 900 made people change their opinion on Nokia and its future. Recently geeks spared no effort to damn Nokia and call it a sinking company and Symbian (its native mobile operating system) a “burning platform.” However, the latest events made many tattlers shut their mouths and now everyone considers AT&T the luckiest carrier because Nokia’s third Windows Phone-flavored device will be exclusively launched via THIS carrier. Nokia CEO Stephen Elop had an interview with Engadget, where he talked about the Nokia Lumia 900, Symbian/MeeGo future and other interesting things.

There are many questions we’d like to ask Mr. Elop, but this person is a great strategist, who knows what you’ll be asking him even before you utter a word. His statements come as answers to various questions and not to only one. So do not think an 8-minute-long interview is too short to have answers to all the questions you might have. On the contrary, it’s absolutely worth watching. Mr. Elop introduces the Lumia 900 with its front-facing camera, exciting design, larger screen and other eye-catching features. He talks about Windows Phone OS and its “further relation” with Symbian and MeeGo as well.

Well, I don’t want to talk much about the interview, as it’s a great pleasure to listen to this man and I want you to enjoy it.

Nokia will Never Leave Finland

by GULLIVER - on Dec 20th 2011 - 1 Comment

Probably every country in the world has some brand name to boast of. Irrespective of what it is, that distinctive brand name becomes deeply associated with the country name and becomes a part of national pride and even identity. Take for example Germany and immediately you think of Mercedes, take Finland and you think of Nokia. But what if the latter decides to leave Finland one day? That would be, to put it mildly, very distracting news both for ordinary Finnish citizens and the Finnish Government.

During its operation, Nokia has several times warned it is going to quit Finland. The company is outsourcing nearly 80% of its workforce now, but the worldwide headquarters remain in Espoo, Finland. When the CEO position of the company was given to Stephen Elop (first non-Finn CEO), who left Microsoft’s Business Division Head position for Nokia, there were many speculations that Mr. Elop is thinking to relocate Nokia to the US. Amid the fact Nokia was decreasing its staff in Espoo head office, there was a real basis to think Nokia might indeed travel to a new location. To put an end to those discussions, Mr. Elop has officially announced that as long as he is Nokia’s CEO, the company’s headquarters will remain located in Espoo, Finland.

In a rather emphatic way, Mr. Elop summarized how the things are standing to the Finnish broadcaster YLE, “That’s our home, our sense of belonging.”


Windows 8 Nokia Tablet Concept

by GULLIVER - on Dec 20th 2011 - No Comments

A number of manufacturers including Motorola, HTC and Samsung are currently offering tablets. Thus analysts claim Nokia has to choose the right time to enter the market with its own offer. Obviously, their tablet has to be equipped with specific features, otherwise the failure is guaranteed.

Nokia CEO Stephen Elop said the following regarding their tablet plans:

“Nokia does not have an exact plan, but we are studying the markets carefully. Perhaps we will come [to market] one day.”

Though up to now there is no evidence proving the manufacturer is working on a tablet project, the enthusiasts are already offering tablet concepts for Nokia.

One of the latest concepts suggests the novelty will be based upon Windows 8 OS. The main unique feature of the device is the 12 megapixel rear camera with Xenon Flash and Carl Zeiss Lens and a front-facing camera with Microsoft Kinetic motion capture. Among the rest of the specs we have 1 GB of memory, 64 GB or 128 GB of HDD, an ARM CPU, support for microSD cards and a design similar to that of the Nokia Lumia 800/ Nokia N9.

The concept assumes the model will be available both in Wi-Fi and Wi-Fi4G options.


Why Suddenly US Starts Loving Nokia?

by GULLIVER - on Dec 2nd 2011 - No Comments

Superheroes always have their anti-heroes, otherwise their existence becomes senseless. Recall any comics and you’ll see there are always super heroes loved by everyone and evil heroes rejected by the public. And when the main hero triumphs over, the story ends, because the hero can’t go on without a competition — that’s the credo of his life. The same thing happened with Finnish mobile manufacturer, Nokia. This company was leading in all phone markets and lost its glory. At the moment it’s difficult to imagine Nokia was once popular in the US, but it was so and US senior citizens will confirm my words. Anyway, it’s never easy to permanently dethrone a king unless you decapitate him, as he can always come back and turn everything over.

As you guessed, Nokia popped off because it was alone in the long run, in other words Nokia began dying as it always happens with superheroes. Years passed and the public came up with new heroes calling them Apple and Android. Many people started to worship them and many people found a new embodiment of God in them (forgetting their former idol, Nokia).

Apple and Android are the right mapping of our times; the Cupertino-based company is controlling everything in its activity, inside the company everything is planned in details and all people obey. In short, Apple is a perfect example of discipline. On the other hand, we are dealing with Google, which is known for its democratic views, and involves people by its openness. In practice, such projects always succeed and Android wasn’t an exception. As a result Google’s mobile operating system dominates the market and has already conquered half of the world.

Small companies try to preserve their existence in this panorama, and manage to stand the competition. But on the whole, big companies take the lion part. The same was with Nokia (though we can’t call it “a small company,” in this case its popularity doesn’t mean anything). And in the last few years the “once most popular mobile brand in the world” was not being able to get back its glory. Want it or not, Nokia’s back, and people have already started consuming Mango instead of Apple and sweetmeats.

Chapter 1: Discovering the tumor

Yes, Nokia spared no effort to find out why US smartphone users dislike this brand. If this “disliking” referred to the US and only the company would probably decide to leave it in peace and focus on other regions. Sadly though, the tumor spread and the countries where Nokia was once a leader began denying Nokia products.

Nokia forgave its competitors for all these losses, but when European mobile operators started preferring Android- and iOS-based smartphones, Nokia decided to act, i.e. take certain steps. By “steps” I mean the decision Nokia had to make concerning the choice of the operating system its handsets should run to win the battle.

This was the question of the day, because Nokia realized its main problems come from Symbian^3, while it was thought to be the key feature of Nokia smartphones. Beyond doubt, it was hard for Nokia to ban its native platform and choose another one. Moreover, it had a limited choice — either Android or Windows Phone. We even didn’t discuss iOS, because Apple will rather dig its own grave than share iOS with anyone. Well, many people thought Nokia tended to merge with Android — this would be the biggest coalition in the mobile history. But Nokia, as always, preferred to attack on different fronts at a time. (Such a strategy always makes a panic among enemies.) It worked. Nokia decided to treat the disease using several methods simultaneously.

Chapter 2: Getting rid of the disease

Before that Nokia had invited Stephen Elop, who was the president of the Microsoft Business Division at that time. This person is known for his “plain mind’ and the ability to make right decisions in difficult situations. Nokia haters called Elop a mole and assumed he agreed to take up that position to sell the Finnish company to Microsoft.

In contrary to this, Elop sold his shares of Microsoft and completely got involved in Nokia’s problem. There was no time and the “doctor” had to start the surgery immediately. He started.

While many fake friends were waiting for Nokia’s death, those who sincerely believed in Nokia knew it’ll come back.

Secondly, Nokia (no, starting here we must say Stephen Elop) analyzed the opportunities of both operating systems and came to a conclusion Android devices act and look the same. So if Nokia had chosen Google, it’d become the next bucket filling water into Google’s mill. Microsoft was in a more beneficial position as there were no many manufacturers cooperating with it and Nokia had all chances to become its main partner. I guess you understand what it means. Finally their negotiations successfully ended and the world saw one of the biggest unions.

This announcement was made back in April and from that time on the entire mobile world (including Nokia fans) didn’t believe the Finnish company could succeed. Sometimes it seems to me I was the only one who believed in Nokia (not being devoted to it at all).

Now you probably think I’ll say Nokia launched the Lumia 800 and the story ends. I must disappoint you, as Nokia was slier — it announced the Nokia N9. A phone with a stunning and buttonless design, but with one “defect.” A defect called MeeGo. Of course, this is a pretty nice platform, but MeeGo didn’t have future and the N9 is the first and the last smartphone with this operating system. Geeks were gradually getting interested in what phone the whole world was talking about, and wondered when it would be launched. Well, Nokia announced the list where its new flagship should appear. There was joy all around, but many people were more happy for another thing — they wanted this phone to “criticize” Nokia’s product once again. But it didn’t happen as Nokia turned out to be smarter and left out a lot of countries from that  list. As a result, the Nokia N9 went only to those countries, where Nokia remained a leader. Almost the whole Europe and the US were looking forward to the day Nokia would launch the phone in their territory, while Nokia was firm in its decision.

When almost all conversations stopped about why Nokia isn’t offering the N9 in their countries, the company announced its first Windows Phone Mango-flavored design, the Nokia Lumia 800, a phone with the same appearance as the N9, but with Mango inside. Yes, Nokia blew all minds up.

The Lumia 800 and the Lumia 710 are smartphones in which nobody can pick holes. They are unique in terms of design and exceed many other smartphones on the market. Plus, WP Mango has come with many improvements and even Android lovers accept the huge job Microsoft developers have done.

Having a perfect product (I mean a high-end smartphone with a perfect OS) both companies started its promotion. I have no wish to introduce sales numbers in the UK or in other countries where this handset is launched, because you know it better than me, but I want to note — Nokia didn’t launch the Lumia 800 in the US. Caprice? Call it however you want, I think this is the most correct strategy — you do not like Nokia, so it’s OK, right?

Chapter 3: New life

Many geeks used to think Nokia has a goal to snatch Android and iOS users, but Stephen Elop is smarter than you think, guys. To clarify the situation, Stephen Elop announced Nokia is aimed at first-time users. Let each platform remain with its users, Nokia will attract those who will hold smartphones in their hands for the first time in their life. Do you know what happened? The second biggest carrier in the US is already in negotiations with Nokia and most likely will offer the Lumia 900 4G next year. Yup, Nokia hit the target!

Plus, Nokia is actively working on Symbian and it will soon launch Belle update. MeeGo is not forgotten as well, and though there are rumors we’ll see other devices running this OS, the N9 remains very popular. Moreover, it has already got PR1.2 update. Not that cool?

Totally, Nokia didn’t make real changes in its devices. I mean if you look at the posts where Nokia’s old and new handsets are compared with the best products on the market, you’ll see their key features are almost the same. They are the following:

  • Stunning style
  • Beautiful screen
  • Great camera
  • Integrated social networking
  • Bing Music
  • Easy browsing
  • Microsoft Office
  • Free sat-nav
  • Powerhouse performance
  • ample storage.

So what can US consumers say against the Nokia Lumia 800? I guess you’ll keep silent, folks, because this handset is perfect.

Stephen Elop Wins Mobile Personality of the Year Award

by GULLIVER - on Nov 28th 2011 - No Comments

It’d be unreasonable to think Stephen Elop has moved to Nokia with only one goal — to save the company from collapse. Of course, he is a person who never gives up; it’s felt by his actions and decisions. Since he moved to the company many things have changed in it. Though some of those changes were very much undesirable, still Elop’s actions deserve the best assessment. Analysts didn’t neglect these facts, and as a result Stephen Elop received the “Mobile Personality of the Year” award at the Know Your Mobile awards in London.

All in all, Nokia is not devoid of prizes, and as you remember the Nokia N9 recently won three nominations in Swedish Gold Mobile Awards. Now it’s Stephen Elop and Windows Phone’s turn — not only the Nokia CEO won an award but also Windows Phone was named “Operating System of the Year” at the same Know Your Mobile Awards. The prize was in no way received by chance. As stated it “provides users with an easily customizable start screen, which is focused on putting people first” and integrating “the user experience to deliver smarter and easier communications, apps and Internet experiences.”

Beyond doubt these awards are but a result of long and hard work. So we can even now claim Nokia is back. I am inclined to think that people have started to love Nokia, this refers to the countries, where Nokia was denied.


Nokia is Set to Use Halo Effect in US Market

by GULLIVER - on Nov 17th 2011 - No Comments

It’s no news to anybody that Nokia’s preparing itself for a dire struggle in the US market considering the latter is already inundated with Google’s Android and Apple devices.  But the strategy the company wants to employ in a bid to win that battle was not that clear until Nokia CEO Stephen Elop lifted a part of the veil in an interview to Reuters given during his participation at a conference in Barcelona.

According to Mr. Elop, Nokia has already developed a plan to push aside its main competitors. The essence of the plan is in its strictly gradual advancement, even if it’s invisible at first sight. So what Nokia wants to do is to play on the price of its leading Windows Phone devices to gain a foothold in the US market, after which it is set to make the transition to second stage. And at this stage Nokia will rely on a psychological effect known as Halo Effect. But the difficulty is that other manufacturers are very well using the low pricing system for their own handsets, so how Nokia is going to lure customers from its rivals is not very much clear.

Well, after disclosing that much, surely Stephen Elop should’ve developed a Plan B, in case this time the above mentioned Halo Effect doesn’t prove its value in the US.


Stephen Elop Hinted at Windows 8 Tablets

by GULLIVER - on Oct 28th 2011 - No Comments

Yesterday Nokia CEO Stephen Elop gave an interview to This Is My Next and hinted at the potential Nokia-built Windows 8 tablet. Though we have to admit that he didn’t say anything certain, his words were more than just dodging the question he was asked.

When Stephen Elop was asked about Nokia’s role as a consumer electronics brand, he said:

“The user experience of Windows 8 is essentially a supercharged version of the Nokia Lumia experience that you saw on stage today. And you see the parallels and opportunity for commonality from a user perspective. You say wow, this is more than just smartphones, there’s a broader opportunity here. And clearly we see that broader opportunity as well, without specifically commenting on what that may mean in the future.”

Altogether, the topic of the conversation was the idea of a strongly-branded, unified user experience coming by the way of Windows Phone, which is not offered by Android. So when he said Windows 8 is a supercharged Lumia experience, everybody understood that the development process of Windows 8 tablets is underway, and they will be less customizable than, say, Android.